Winner: 5W Public Relations – IMUSA 5W PR crafted a campaign for IMUSA that attracted its main consumer demographic during a key brand holiday, Hispanic Heritage Month. Their innovative approach to pushing IMUSA on the… Continued
Stories by Jennifer Silber
2014 PR News Agency Elite Awards: Internal Communications
October 10th, 2014 by Jennifer SilberWinner: Waggener Edstrom Ignites Employee Engagement and Communication On the heels of an explosive period of growth that took the agency to four new markets in three years and swelled the staff to 865 employees… Continued
2014 PR News Agency Elite Awards: Digital/Social Media
October 10th, 2014 by Jennifer SilberWinner: Finn Partners Digital Finn Partners’ growing digital/social team has shown measured success in independent analytics-driven campaigns for large consumer brands like Hyundai, as well as highly regulated clients such as Blue Cross Blue Shield.… Continued
2014 PR News Agency Elite Awards: Crisis Management
October 10th, 2014 by Jennifer SilberWinner: MassMedia Corporate Communications – Nevada Health CO-OP The Nevada Health CO-OP, Nevada’s only nonprofit health insurance provider on the Silver State Health Insurance Exchange, faced a full-blown PR crisis in late 2013 when the… Continued
2014 PR News Agency Elite Awards: Content Marketing
October 10th, 2014 by Jennifer SilberWinner: Idea Grove Idea Grove’s work focuses on the three core goals of awareness through PR and social media outreach, engagement driven by high quality custom content and conversion—turning a lead into a subscriber. Idea… Continued
2014 PR News Agency Elite Awards: Consumer Marketing
October 10th, 2014 by Jennifer SilberWinner: Zeno Group – Kia Reveals “The Truth” in Super Bowl XLVIII In its fifth consecutive year as a Super Bowl advertiser, Kia Motors introduced viewers to its first-ever luxury sedan in a spot titled… Continued
2014 PR News Agency Elite Awards: Community Relations/Volunteer Programs
October 10th, 2014 by Jennifer SilberWinner: Weber Shandwick – Impact Project Weber Shandwick’s Impact Project was created from the agency’s desire to increase its reputation as a good global citizen and make a positive community impact within areas that provide… Continued
2014 PR News Agency Elite Awards: Community Relations
October 10th, 2014 by Jennifer SilberWinner: Marina Maher Communications Marina Maher Communications celebrated the agency’s 30th anniversary in 2013, and wanted to celebrate in a big way. As MMC was founded by a woman, has a specialty in marketing to… Continued
2014 PR News Agency Elite Awards: Cause Marketing
October 10th, 2014 by Jennifer SilberWinner: Cone Communications – Designing for Social, Brand and Business Return Cone Communications paired with Johnson & Johnson to attack the unique challenge of promoting sustainability in the healthcare industry—a sector that generates nearly 6… Continued
2014 PR News Agency Elite Awards: Business to Business
October 10th, 2014 by Jennifer SilberWinner: Hirsch Bedner Associates (HBA) – Murphy O’Brien Public Relations When the founder of Hirsch Bedner Associates, Michael Bedner, moved over to chairman of the board and new co-CEOs Ian Carr and Rene Gross Kaerskov… Continued