PR pros are wired to act on any news opportunity on behalf of their clients or organization—even during a hurricane.
Stories by jhudson
PR Opportunities vs. Opportunism in a Natural DisasterOctober 29th, 2012 by jhudson
3 Change Management Tips for the NY TimesOctober 26th, 2012 by jhudson
Managing the communications around a management change is never easy—and the job just got a lot harder for the New York Times.
NASCAR Shifts Into High Gear With Integrated CommunicationsOctober 26th, 2012 by jhudson
PR News Media Relations Conference speaker David Higdon takes us under the hood for a look at the revamping of NASCAR’s communications efforts.
Election ’12: Trump Announcement Small, But PR Lesson HugeOctober 25th, 2012 by jhudson
The "big" announcement from Donald Trump about President Obama succeeded on one important level—it got serious media attention.
When Personal Issues Collide, Don’t Forget the Importance of FacebookOctober 22nd, 2012 by jhudson
Discussing politics with your "friends" online may be a no-no, but there are ways organizations can still effectively engage consumers on social media.
4 Tips for Nailing the Second-Round InterviewOctober 19th, 2012 by jhudson
If you’ve been called in for a second interview, congratulations. now take note of the following tips so you can land that job you’re after.
When Using Social Media to Pitch, Do Your Homework FirstOctober 19th, 2012 by jhudson
Havas PR’s Colleen Cleary discusses how traditional media outreach is still a major factor in driving social media conversations.
Election 2012: Knowing Your Target Audience a Lesson Learned for RomneyOctober 18th, 2012 by jhudson
Following the latest debate, the Governor’s "binders full of women" remark has taken on a life of its own — and not in a good way.
Lucky 13: Mobile Apps Every PR Pro Must HaveOctober 18th, 2012 by jhudson
As communicators are constantly on the go, there are apps available to make the job easier when communicators are away from the office.
Nike, Livestrong Put Kickstand Down on Relationship With ArmstrongOctober 17th, 2012 by jhudson
With the doping allegations intensifying, Armstrong’s major supporters waver in their support of the once-beloved cyclist.