Stories by Heather Kelly

It’s a scenario we’ve seen many times: companies slash PR and lose valuable momentum, only to spend even more time and money clawing back out of their attention deficit when the economy or their market sector comes roaring back.

Imagine that a restaurant’s menu offers a delicious-looking entree of spaghetti, meatballs and red sauce. Wonderful. Well, sorry, but you are prohibited from ordering them together, on a single plate. Absurd, right? Sounds like a Seinfeld episode. That is the state of earned, paid and owned media. You can use PR for earned media, digital marketing or advertising for paid media, or content marketing for owned media. But mixing them? Blasphemy.