Absolut Vodka last year entered the metaverse, expanding its presence at Coachella into the digital realm. PRNEWS caught up with Matt Foley, VP of Marketing for Absolut, to talk about the brand’s experience in the space and its plans for the future.
Stories by Erika Bradbury
Story Finding, Rather than Storytelling, May Help Increase Cultural RelevanceMay 8th, 2023 by Erika Bradbury
PRNEWS recently spoke with Nikki Kria, the newly appointed head of Communications at Kickstarter, about the plans to revitalize the brand.
PR Roundup: Hollywood Writers Comms, Shein Eyes IPO, Mental Health AwarenessMay 4th, 2023 by Erika Bradbury
This week we look at messaging techniques, with regard to communications around the Hollywood writers strike and who wins. We also shine a spotlight on Mental Health Awareness month and a few authentic campaigns. Plus, how does Shein counter its reputation as it reportedly eyes an IPO?
Data Roundup: ESG Comms, Brand Trust, AI ConcernsApril 27th, 2023 by Erika Bradbury
This month’s data roundup takes a look at ESG communications, brand trust and the impact of AI on writers as well as consumers.
Data, Storytelling and Diverse Voices Help Streamline Advocacy EffortsApril 26th, 2023 by Erika Bradbury
This month’s roundtable focuses on advocacy work. Participants discussed the importance of finding prominent voices to help support the cause; using a diverse set of voices; and marrying data and storytelling to break through with your message.
Cision CEO: Comms Industry Must Collaborate to be Agents of ChangeApril 24th, 2023 by Erika Bradbury
PRNEWS caught up with new Cision CEO Cali Tran to discuss his priorities for the company, and his vision of the future of the communications industry.
American Egg Board Discusses Its PR Priorities, Including Current Egg PricesApril 10th, 2023 by Erika Bradbury
To celebrate today’s (April 10) White House Easter Egg Roll, we caught up with the American Egg Board’s new vice president, marketing and communications.
Explainer: What is Deinfluencing?April 10th, 2023 by Erika Bradbury
Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.
Keep Focus of Communications on Business Impact, Not ESG TerminologyApril 3rd, 2023 by Erika Bradbury
Despite a large percentage of the population not knowing understanding ESG terminology, it has become entangled in a political battlefield. To reach bipartisan audiences, communicators need to focus on business impact and responsibility.
Why Public Affairs and Corporate Communications Can No Longer be SiloedMarch 30th, 2023 by Erika Bradbury
We spoke with Elizabeth Northrup of ROKK Solutions about the extension of public affairs throughout communications and the importance of understanding bipartisan audiences in both internal and external responses to societal issues.