In a wide-ranging roundtable discussion, PRNEWS asked Ben Finzel of The Change Agencies; Kevin Wong of The Trevor Project; Ben Dorf, of The Ad Council; and Cathy Renna of National LGBTQ Task Force about the evolution of LGBTQ+-related comms, how organizations can best support their LGBTQ+ stakeholders and advice for brands looking to do better for these communities.
Stories by Erika Bradbury
LGBTQ+ Comms Must Start Internally and Be a Year-Round EffortMay 29th, 2023 by Erika Bradbury
Absolut VP of Marketing: Metaverse is Conduit that Brings Together PeopleMay 15th, 2023 by Erika Bradbury
Absolut Vodka last year entered the metaverse, expanding its presence at Coachella into the digital realm. PRNEWS caught up with Matt Foley, VP of Marketing for Absolut, to talk about the brand’s experience in the space and its plans for the future.
Story Finding, Rather than Storytelling, May Help Increase Cultural RelevanceMay 8th, 2023 by Erika Bradbury
PRNEWS recently spoke with Nikki Kria, the newly appointed head of Communications at Kickstarter, about the plans to revitalize the brand.
PR Roundup: Hollywood Writers Comms, Shein Eyes IPO, Mental Health AwarenessMay 4th, 2023 by Erika Bradbury
This week we look at messaging techniques, with regard to communications around the Hollywood writers strike and who wins. We also shine a spotlight on Mental Health Awareness month and a few authentic campaigns. Plus, how does Shein counter its reputation as it reportedly eyes an IPO?
Data Roundup: ESG Comms, Brand Trust, AI ConcernsApril 27th, 2023 by Erika Bradbury
This month’s data roundup takes a look at ESG communications, brand trust and the impact of AI on writers as well as consumers.
Data, Storytelling and Diverse Voices Help Streamline Advocacy EffortsApril 26th, 2023 by Erika Bradbury
This month’s roundtable focuses on advocacy work. Participants discussed the importance of finding prominent voices to help support the cause; using a diverse set of voices; and marrying data and storytelling to break through with your message.
Cision CEO: Comms Industry Must Collaborate to be Agents of ChangeApril 24th, 2023 by Erika Bradbury
PRNEWS caught up with new Cision CEO Cali Tran to discuss his priorities for the company, and his vision of the future of the communications industry.
American Egg Board Discusses Its PR Priorities, Including Current Egg PricesApril 10th, 2023 by Erika Bradbury
To celebrate today’s (April 10) White House Easter Egg Roll, we caught up with the American Egg Board’s new vice president, marketing and communications.
Explainer: What is Deinfluencing?April 10th, 2023 by Erika Bradbury
Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.
Keep Focus of Communications on Business Impact, Not ESG TerminologyApril 3rd, 2023 by Erika Bradbury
Despite a large percentage of the population not knowing understanding ESG terminology, it has become entangled in a political battlefield. To reach bipartisan audiences, communicators need to focus on business impact and responsibility.