We spoke with Elizabeth Northrup of ROKK Solutions about the extension of public affairs throughout communications and the importance of understanding bipartisan audiences in both internal and external responses to societal issues.
Stories by Erika Bradbury
Data Roundup: Employee Benefits Expectations vs. Reality; Influencer Pay; Consumer Trust for BusinessMarch 28th, 2023 by Erika Bradbury
This month’s data roundup takes a look at benefits companies offer versus what employees want, as well as influencer pay expectations, and how consumer trust in business has changed.
Explainer: What is Green Hushing?March 27th, 2023 by Erika Bradbury
Our Explainer series looks at green hushing, when companies remain quiet about their sustainability commitments.
Tech PR Industry Must Work Fast, But Also Be Agile and ProactiveMarch 20th, 2023 by Erika Bradbury
In this wide-ranging Q&A, we talked with Hotwire CEO Heather Craft about the resiliency of tech communicators, the ever-increasing importance of measurement for PR professionals and the power of insights communicators can bring to the table.
PR Roundup: Adidas Considers Product, Walgreens Faces Backlash and International Women’s Day PassesMarch 9th, 2023 by Erika Bradbury
This week, we take a look at how some major company news can impact brand reputation. Plus, were this year’s campaigns for International Women’s Day a hit or miss?
Building Diversity Pipelines takes Buy-In, Training and Constant ReassessmentMarch 2nd, 2023 by Erika Bradbury
There is still significant work to be done to build diverse pipelines. Here’s what the industry can do to move forward.
Data Roundup: Super Bowl Hits, Corporate Reputation Messaging and Influencer StatsMarch 1st, 2023 by Erika Bradbury
In today’s data roundup, we take a look back at measurable trends and issues that resonated in February. In particular, we focus on the Super Bowl, corporate reputation, influencer marketing and AI.
Female Agency Founders Encourage DEI NarrativeFebruary 28th, 2023 by Erika Bradbury
Ahead of Women’s History Month, we asked female communicators, during a virtual roundtable, about advancing in their PR careers, founding their own agencies and how the last few years of more flexible work have shifted the paradigm.
Agency Launch: Better TogetherFebruary 27th, 2023 by Erika Bradbury
We are profiling agencies that have recently launched, speaking to the founders about why now, on the heels of economic and social uncertainty, they are launching new agencies. In this spotlight, we look at Washington, D.C.-based Better Together.
Explainer: What are Impact Companies?February 14th, 2023 by Erika Bradbury
Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.