Gannett urged its 250 local newspapers to halt national-related op-eds in favor of regional expertise. Here’s how local pitches can work.
Stories by Dustin Siggins
Gov. Kemp and Hyundai Spark Successful PR Partnership
May 24th, 2022 by Dustin SigginsLast Friday (May 20), Georgia governor Brian Kemp offered a master class in turning partnerships into a multi-tiered PR success. Alongside Hyundai Motor Group executives, Kemp announced the company will open a $5.5 billion electric… Continued
Communication Lessons from the Fog of Russia’s War in Ukraine
March 22nd, 2022 by Dustin SigginsUkraine and Russia are employing different communication tactics as they aim messages at disparate target audiences. The result, in part, is confusion.