Stories by Caysey Welton

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.

According to a recent Mercer Global Performance Management Survey, company leaders still have work to do to gauge staff performance. The study surveyed business leaders from more than 1,000 organizations in 53 countries.

It doesn’t matter if you’re a major global brand or a local mom and pop, social media can offer several benefits to your brand. That said, the content strategy implemented within a social space requires more than a cookie cutter.

Pinterest announced that it will begin experimenting with sponsored content soon. What this could mean for brands within the space remains unclear, what is clear, however, is that sponsored content is making its way onto every social platform.

Big data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by.

Kim Kardashian has reportedly split from her longtime family publicist, Jill Fritzo, and signed with Slate PR. Sources suggest that Kardashian is looking to rebrand herself and establish a persona separate from her family.

Finding the right CSR program for your company can be daunting. The obstacle isn’t that your employees don’t want to give back and help others, but rather that different things move different people.

Men’s lifestyle magazine, Esquire, had an unfortunate technical glitch with its website on Sept. 11 and responded with a disingenuous tweet that sent some people reeling.

Winner: Makovsky As a leading independent communications consultancy, Makovsky has designed and implemented excellent websites for its clients. But in working to improve others, their own website fell behind. The agency used research to gauge… Continued

Winner: Cohn & Wolfe An effective product launch can be a tricky endeavor–especially in the highly competitive and highly fragmented world of video games. But Cohn & Wolfe was more than up to the challenge… Continued