Mallory Perkins, Social Media Analyst, The Coca-Cola Company In just five years, Mallory Perkins has pursued her passion for digital communications and is currently part of the digital communications and public affairs team at The… Continued
Stories by Caysey Welton
How to Keep Your Press Releases Out of the Spam Folder
December 9th, 2013 by Caysey WeltonWhat happens if spam filters catch your press release? The answer is simple: nothing.
Quality Content Will Soon Be Elevated on Facebook’s News Feed
December 3rd, 2013 by Caysey WeltonFacebook is making some changes to its News Feed algorithms that aim to delivery “high-quality” content to users based on consumption behaviors.
3 Quick Tips to Better Press Releases
November 26th, 2013 by Caysey WeltonAs a communications professional you have one primary goal—communicating your message.
How to Respond if You Find Your Brand on Consumer Reports’ ‘Naughty List’ this Season
November 25th, 2013 by Caysey WeltonConsumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.
It’s Called ‘Social’ Media for a Reason
November 21st, 2013 by Caysey WeltonSocial media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.
3 PR Tips to Improve Returns on Instagram
November 20th, 2013 by Caysey WeltonOn Wednesday, Instagram rolled out a Windows Phone app, meaning that it is available on the top three mobile OS platforms.
A Message to Ford Motor Co.: Some Things Are Better Left Unsaid
November 14th, 2013 by Caysey WeltonBy commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.
What’s Your CEO’s Media Relations Persona?
November 12th, 2013 by Caysey WeltonChip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed.
When Did You Realize You Wanted to Work in PR?
November 8th, 2013 by Caysey WeltonWhen it comes to career, we all want to be “living the dream.” But to do that you first have to realize what it is you want to. PR News asked readers to fill in the blank and answer this question: “I knew I wanted to work in PR when_____.”