Stories by Caysey Welton

How Susan G. Komen Can Cure Its Reputation

June 6th, 2013 by

It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.

The Imperative of Cultivating a Content Marketing Strategy

May 31st, 2013 by

Content marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.

A Video Apology Can Fight Viral with Viral

May 29th, 2013 by

A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).

Tips for the Post-Interview (Don’t Forget to Say Thank You)

May 24th, 2013 by

Follow up with a thank you note after an interview to make the right impression

Just Because a New Social Media-Tool Exists, Doesn’t Mean Your Brand Needs to Use It

May 13th, 2013 by

The next shiny new thing in social media isn’t necessarily a slam dunk.

Mother’s Day is Here. How Your Company Can Salute Moms (Not Exploit Them)

May 10th, 2013 by

With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.

What’s Your Brand’s Instagram Strategy? Tips For Leveraging the Photo Network

May 8th, 2013 by

Like any social network, Instagram needs to be used appropriately, with the organic feel that vast numbers of users want. Here are some tips to help ensure your strategy is on point.

Five Tips for The Digital Pitch

May 1st, 2013 by

Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.

Apple Stumbles and Facebook Rumbles On

April 29th, 2013 by

Facebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.