PR crises seem inevitable and the damage they can do to reputation, trust and shareholder value is well known. Yet PR crises often catch companies and organizations unprepared. Here’s a step-by-step guide to help you begin crafting your PR crisis plan.
Stories by Bonnie Moss
As you know, it’s less costly to keep an existing customer than to find a new one. Still the urge to aim marketing solely at new customers is real. Here are 10 tips to help you create brand affinity with existing customers, who can be a continuous revenue stream for your brand.