Stories by Bill Miltenberg

When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday.

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.

Google has simplified its privacy policy to make for one experience across its products, helping the company better understand users’ Web tendencies.

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.

With consumers increasingly accessing the Web through sophisticated mobile devices, Google is helping communicators deliver targeted messaging to consumers where they are, both digitally and geographically.

In the wake of the sting operation that engulfed NPR, these words from America’s Charities’ Anthony De Cristofaro couldn’t be more true for nonprofits: "When a crisis happens to any one of our organizations, it affects every one of our organizations."

While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well.

PR News celebrated the winners of its annual PR People Awards on Nov. 30 at the National Press Club in Washington, D.C. Also honored were this year’s inductees into PR News’ Hall of Fame and the 15-to-Watch.

The NBA, which has long had a powerful presence in digital and social media, has unveiled a line of T-shirts with players’ Twitter handles.