The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold.
Stories by Bill Miltenberg
Groupon: From ‘Wildly Profitable’ to ‘Learning How to Communicate’
February 10th, 2012 by Bill MiltenbergAt a time when both Wall Street and the public may be down on Groupon, the company has hired a 20-year agency vet to handle its PR efforts.
BC Hydro’s PR Investment May Reap Powerful Rewards
February 8th, 2012 by Bill MiltenbergBritish Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes.
Goldman Sachs CEO Occupies Center Stage for Human Rights Org
February 7th, 2012 by Bill MiltenbergGoldman Sachs CEO Lloyd Blankfein signed on with the Human Rights Campaign to help generate awareness for marriage equality, garnering some positive coverage for himself for a change.
Social Media Looms Large in Komen’s Latest Decision
February 3rd, 2012 by Bill MiltenbergAfter a three-day hailstorm of online negativity and criticism, Susan G. Komen for the Cure modified its funding stance toward Planned Parenthood.
PR News Poll: All Hands on Deck for Social Media
February 2nd, 2012 by Bill MiltenbergPR News asked members of its online community if everyone on their communications team is expected to engage in social media.
PR News Poll: All Hands on Deck for Social Media
February 2nd, 2012 by Bill MiltenbergPR News asked members of its online community if everyone on their communications team is expected to engage in social media.
Planned Parenthood Cut-Off Tests Komen’s Public Image
February 1st, 2012 by Bill MiltenbergSusan G. Komen for the Cure’s decision to cease funding of Planned Parenthood’s breast cancer screening programs will come with a price.
Case Study: Using Twitter, American Airlines Defuses Security Incident
January 30th, 2012 by Bill MiltenbergAfter receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.
Case Study: Using Twitter, American Airlines Defuses Security Incident
January 30th, 2012 by Bill MiltenbergAfter receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.