Stories by Bill Miltenberg

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Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line

February 13th, 2012 by

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold.

Groupon: From ‘Wildly Profitable’ to ‘Learning How to Communicate’

February 10th, 2012 by

At a time when both Wall Street and the public may be down on Groupon, the company has hired a 20-year agency vet to handle its PR efforts.

BC Hydro’s PR Investment May Reap Powerful Rewards

February 8th, 2012 by

British Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes.

Goldman Sachs CEO Occupies Center Stage for Human Rights Org

February 7th, 2012 by

Goldman Sachs CEO Lloyd Blankfein signed on with the Human Rights Campaign to help generate awareness for marriage equality, garnering some positive coverage for himself for a change.

Social Media Looms Large in Komen’s Latest Decision

February 3rd, 2012 by

After a three-day hailstorm of online negativity and criticism, Susan G. Komen for the Cure modified its funding stance toward Planned Parenthood.

PR News Poll: All Hands on Deck for Social Media

February 2nd, 2012 by

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

PR News Poll: All Hands on Deck for Social Media

February 2nd, 2012 by

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

Planned Parenthood Cut-Off Tests Komen’s Public Image

February 1st, 2012 by

Susan G. Komen for the Cure’s decision to cease funding of Planned Parenthood’s breast cancer screening programs will come with a price.

Case Study: Using Twitter, American Airlines Defuses Security Incident

January 30th, 2012 by

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.

Case Study: Using Twitter, American Airlines Defuses Security Incident

January 30th, 2012 by

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.