Archive: November 2016

Winner: OMD – PepsiCo Game Day Grub Match Game Day Grub Match was born out of a need to drive awareness for PepsiCo’s broad and diverse portfolio, showing opinion elites and general market consumers that… Continued

Winner: MSLGROUP – Celebration of Service: Creating Independence at Home for U.S. Veterans MSLGROUP worked with The Home Depot Foundation to research how to make the most impact on veterans facing enormous challenges while using… Continued

Winner: Purple Strategies – The Launch of the New AHIP.org Without providing relevant content in an effective way, AHIP could not optimally deliver value to its members. To counter this deficiency and deliver the greatest… Continued

Winner: Visit Philadelphia – Visit Philly Snapchat Over the years, VISIT PHILADELPHIA—known to social media fans and followers as Visit Philly—has made a name for itself as a social media pioneer, leading the destination marketing… Continued

Co-Winners: Hawkins International Public Relations – InterContinental New York Barclay Snapchat Takeover with Condé Nast Traveler and Invisalign Drives New Leads While Reducing CPA Hawkins International Public Relations – InterContinental New York Barclay Snapchat Takeover… Continued

Winner: IBM Social at IBM is not outsourced; rather, IBM employees themselves run social accounts. To execute its objectives successfully, IBM requires two full-time administrators per platform account. These administrators have extended support across functions… Continued

Winner: Bell Helicopter – Digital Toolkit Bell Helicopter’s communications department recently launched four new tools as a part of its Communications Digital Toolkit. The Communications Digital Toolkit is comprised of the One Voice Mobile App,… Continued

Winner: PepsiCo – #HowWillWe As one of the world’s largest food and beverage companies, PepsiCo is committed to Performance with Purpose, its vision to deliver top-tier financial performance while leaving a positive imprint on society… Continued

Winner: Tech Image – Bosch Power Tools Media Relations Campaign Bosch Power Tools tasked Tech Image with developing and executing a digital public and media relations strategy around the REAXX Jobsite Table Saw’s launch with… Continued

Winner: DEVENEY – Hermann-Grima Festival Season Promotional Campaign DEVENEY client Hermann-Grima wanted to increase its exposure to New Orleans tourists and locals. More importantly, Hermann-Grima wanted to promote tour offerings and see an increase in… Continued