Archive: November 2016

There are so many lessons for brands and brand communicators to learn from the awful mishap in Australia late last month. It vies with Wells Fargo for one of the poorest performances during a crisis, ensuring its enshrinement in PR textbooks and classrooms for years to come.

Hype’s only brand adopters as of this writing are News One, MTV and TechCrunch. But for brand communicators who have been looking for “the next Snapchat” now that teens’ parents are sharing Snapchat Stories, Hype might just be the one to watch.