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Ongoing communications continues throughout the duration of the storm, until the “all clear” is given and PR can alert U.S. media that the area is back in business for visitors.

When Ohio University learned in March 2012 that it was a contender in the NCAA Sweet 16 basketball tournament for the first time in 50 years, there was a media frenzy in the state of Ohio.

When the red carpet rolls out for this Sunday’s 86th Academy Awards, there will be more ways than ever for fans to experience the biggest night for the film industry.

Fully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously.

It’s the job of every PR practitioner to understand their client’s risk environment and operate accordingly.

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived.

Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.

For the tech giant, creating the potentially revolutionary product was the easy part. Now comes the hard part—deciding whether or how to help people use it in a society that may not be ready to accept it.

Winner: U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute Working with PR partner Edelman and event planning partner AgencyEA, the U.S. Holocaust Memorial Museum created a multifaceted, multichannel awareness campaign that ensured its… Continued

Winner: American Cleaning Institute 2013 Sustainability Report As a nonprofit trade association representing U.S. cleaning product makers and suppliers, the American Cleaning Institute (ACI) uses its Sustainability Report as an opportunity to highlight its  commitment… Continued