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By acting thoughtfully and strategically, you will demonstrate your business acumen, provide informed counsel and get the information you need to move forward with your work.

In a digital age editing copy no longer means making sure “just the facts” are presented in an inverted pyramid. Now, editors need to focus first on whether the writer is telling a good story—and if it can be summarized in a 140-character tweet.

The narrative is the rightful starting place for any communicator looking to spread his or her message in the digital space (as well as offline).

Nearly 35 million photos will be available through a new “embed tool,” which will frame the images with a code that links back to Getty’s website.

In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.

Is the landline telephone headed for a museum near you? It increasingly seems that way, what with more and more people wedded to their cell phones and myriad hand-held devices. If landline phones do get mothballed, though, so, too, will what remains an effective communications tool for PR pros. But we may be getting ahead […]

There are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach.

You’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop.

We asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses.

Maybe they’ll make a movie about it. Ellen DeGeneres’ Oscars-night selfie was retweeted more than 3 million times, busting the record previously held by President Obama. At the same time, DeGeneres (and Samsung) may have changed the game when it comes to how brands and organizations distribute charitable donations.