Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.
Archive: July 2014
Vine Introduces ‘Loops’ Count to Track Video Views
July 2nd, 2014 byVine’s loop count may attract more marketers to the platform. The metric is easily understood, bearing similarities to other view metrics that organizations already put money against, and it could give organizations who want to try the service out a better idea of their potential reach.
4 Tips for Integrating Journalists Into Your PR Team
July 1st, 2014 byA stable of in-house journalists can increase the rate and quality of content production, but integrating journalists into PR agencies and corporate communications teams can create complexities.
Bing Aims to Become Exclusive Twitter Search Engine
July 1st, 2014 by Richard BrownellMicrosoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.