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Archive: July 2014
Brands Newsjacking Brazil’s World Cup Loss Playing With Fire
July 9th, 2014 bySports fans—especially soccer fans—are incredibly passionate, and after spectacular losses it may be better for brands who want to steer clear of their wrath to stay out of the discussion.
‘Start, Stop, Continue’ Grid: Is Your Brand on the Right Social Networks?
July 8th, 2014 byChoosing which social media platforms to use for your brand can be a daunting task, and it’s an important one.
Communications Lessons in the Demise of a Cupcake Company
July 8th, 2014 by Matthew SchwartzIt’s dunzo for Crumbs. The cupcake company on Monday said that it was shuttering all its stores and filing for Chapter 7 bankruptcy liquidation. Could a different PR strategy have saved the bakery company?
Tips for Assessing the Value of Facebook’s Promoted Posts
July 7th, 2014 by Mark RenfreeGiven that unpaid reach on Facebook is now down to 1% or less, you’re very unlikely to overwhelm your fans with your brand’s content.
3 Questions PR Pros Should Ask Before They Hit ‘Send’
July 7th, 2014 by Matthew SchwartzPR pros can boost the odds of getting their press releases and other written materials across the plate by asking themselves some straightforward questions beforehand.
What Really Gets People to Take Action? A New Metric to Help Find the Answer
July 7th, 2014 byParticipant Media, an activist entertainment company, is working on a tool that looks to measure what motivates people to take action based on something they have watched, according to The New York Times.
3 Wise Ways to Tie Your PR to Sales
July 7th, 2014 by Diane SchwartzIt’s the definitive question in C-suites, boardrooms and industry conferences: is there a correlation between PR and sales? It’s safe to say that, as a whole, communicators have not done a stellar job at demonstrating the link between PR and the top or bottom line. While PR can sometimes directly be tied to sales, I […]
8 Tips for Navigating the Networking Waters
July 3rd, 2014 byAs we all become more comfortable communicating over the Internet, our face-to-face networking skills get rusty. For PR prps, practicing those in-person communications skills is crucial.
Fourth of July: A Holiday for Most, But Not for Public Relations
July 2nd, 2014 byThe Fourth of July is typically a relaxing holiday, but there’s an elite group of under-the-radar PR pros whose workload shifts into high gear just as the rest of us are heading to the beach.