As more and more of the major media outlets adopt a digital-first model, their Twitter accounts (and related keywords) present communicators with another PR vehicle to extend their reach.
Archive: May 2014
How Build Trust Across Different Cultures
May 5th, 2014 by Liz GuthridgeSince geography and culture are so tightly linked, leaders should start to pay attention to the implications of cultural and geographical differences.
Unify Paid, Earned, Owned Initiatives
May 5th, 2014 by Heather KernahanTo run highly effective communications campaigns, our silos need to collapse and we need to embrace all three pillars of P/E/O.
When it Comes to Spending on Social, Facebook Dominates
May 5th, 2014 by PRNEWSAsked what’s been the most effective social media channel, 50% of respondents said Facebook, with Twitter trailing far behind (27%).
Powerade Drops Controversial Ingredient After Teenager’s Petition
May 5th, 2014 by Brian GreeneA representative for the Atlanta-based company confirmed Sunday that Powerade will no longer include brominated vegetable oil (BVO), which the Food and Drug Administration describes as a stabilizer for flavoring oils in fruit-flavored drinks.
PR Insider: Should We Rebrand PR Because of Spin?
May 5th, 2014 by Robert WhitePR is about managing reputations and creating value through meaningful content. But has PR been marred by spin?
6 Reasons Why Your Email Pitches Wind Up as Spam
May 2nd, 2014 by Steve GoldsteinKnowing these common reasons why your email pitches are getting blocked by spam filters might help you recover your belief in your ability to control your fate—and give your pitches a fighting chance.
Communicators Beware: The Big Debate Around Big Data Is Heating Up
May 2nd, 2014 byPlacing limits on how data is used is certainly not going to make it go away. PR professionals still need to learn how to harness the power of Big Data.
Winning in the Court of Public Opinion
May 2nd, 2014 by Matthew SchwartzIt’s a PR nightmare. Imagine your brand is under siege because one of your own uttered some repugnant remarks that found their way into the media and went viral. All hell is breaking loose and the “talent” that has made your brand very rich and very popular is putting the squeeze on you to make […]
Succession Messaging Is a Key as Ford Replaces Its Most Successful CEO in Decades
May 1st, 2014 byNew CEO Mark Fields will have big shoes to fill, as Alan Mulally was revered at Ford for the company’s successes since he took over.