Archive: May 2014

Proper PR measurement starts with an examination of overall goals, and the metrics used to measure success against those goals need to be carefully vetted. Only the ones that show real performance should be selected for use.

Which workplace exchanges do you find to be most difficult? For most people, they’re centered on two things: Personnel and performance. Both of these things straddle the worlds of internal communications and HR, and both are also general managerial challenges. I recently read an interesting column in Business Insider about the toughest conversations you can […]

The Washington Redskins might have thought twice before launching its #RedskinsPride campaign yesterday if it had paid close attention to the New York Police Department’s #myNYPD campaign.

Maya Angelou’s words offer insight and inspiration to everyone, even PR professionals.

The majority of marketers have not caught up with how women live today. A recent study by DeVries Global offers some insight into the facts.

On Saturday, the restaurant chain aired a 13-hour commercial consisting of a single take of a brisket being smoked at one of its smokehouses in Texas. Call it Yule Log for brisket lovers.

What keeps PR communicators up at night? We share some thoughts on that, and how to fall asleep easier at the end of a long day.

Don’t lose the day job, 50 Cent. The rapper, also known as Curtis Jackson, tossed out the first pitch at Citi Field Tuesday night. If you can call it that. But it was all in good fun, a circuitous reminder for communicators and PR pros on the right way to, er, “pitch.”

It’s a perennial in the PR field: If you want to stoke any interest in your media pitches, you have to think more like a journalist. But the theory doesn’t always translate into practice.

PR News covers all the social media bases with our Social Media Icon Awards. This year’s awards luncheon will take place at the Grand Hyatt in New York, on June 2.