As the lines between marketing and PR continue to blur, here are some tips on integrating creative with traditional PR from Tracy Phillips, associate director and senior graphic designer at APCO Worldwide.
Archive: April 2014
Integrating Creative Design and Traditional PR Techniques
April 15th, 2014 by3 Ways that Filing Taxes is a Lot Like Public Relations
April 15th, 2014 by Matthew SchwartzIt’s Tax Day today, when individual income tax returns are due to Uncle Sam. On a personal level, I’ve had my requisite sobbing about my tax hit and gotten a sympathetic nod from my accountant as he told me that, no, next year probably won’t be any better on my wallet. But then I got […]
3 Brands Winning the Battle for Views on YouTube
April 15th, 2014 by Matthew SchwartzAs YouTube starts to ramp up its branding strategy, the website remains the go-to marketing vehicle for companies and organizations eager to get their messages out via online video.
Crisis Response Lessons Learned from the Boston Marathon Bombings
April 14th, 2014 byIn the minutes and hours that followed the bombing, the Boston Athletic Association (BAA) embarked upon an unexpected crisis communications campaign using social media.
Coping with Marketing Discipline Dependencies
April 14th, 2014 by Adryanna SutherlandWe can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines.
Case Study: Adding ‘Rich’ Media Crucial for E-Newsletter Revamp
April 14th, 2014 by PRNEWSFor the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.
Brand Familiarity Across the Board
April 14th, 2014 by PRNEWSCoreBrand ranking shows the high-tech sector (naturally) gaining more familiarity in 2013, as did the credit card industry. Familiarity, of course, can often be a double-edged sword.
Decode the ‘Escape Artist’
April 14th, 2014 by Maria ReitanThere’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase.
Tell a Stronger Story to the ‘Street’
April 14th, 2014 by PRNEWSTypically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR.
The Rise of Video Gives PR Teams New Ways to Connect
April 14th, 2014 by PRNEWSPR executives have started to expand their perspective for getting their messages out via online video.