A frazzled employee can quickly turn into a crippled one, unable to perform his or her task with confidence because of unnecessary tension.
Archive: February 2014
What’s the Best Way to Defuse a Tense Situation within the Workplace?
February 21st, 2014 byUnder Armour Grabs the Gold in Communications
February 21st, 2014 by Brian W. KellyIt’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors.
Directing What Could Be the Second Act for Your Brand
February 20th, 2014 by Matthew SchwartzF. Scott Fitzgerald wore many hats. He was the chronicler of the Jazz Age; author of “The Great Gatsby;” a charter member of the so-called “Lost Generation” and inveterate boozer. He also coined one of the most enduring quotes: “There are no second acts in American lives.” Well, no one is perfect. In America, second […]
What’s a Great Question to Ask a PR Job Candidate?
February 20th, 2014 by Tony SilberYou may not believe this, but conducting a job interview can be as stressful as being interviewed for the job. Well, sometimes. Anyway, there’s an art to sizing someone up in an interview, and it… Continued
Here’s Why Facebook, the ‘Largest Data-Mining Operation in Human History,’ Bought WhatsApp
February 20th, 2014 byAt its core, WhatsApp is meant for user-to-user communication, creating a difficult task for Facebook to monetize the app in its current form.
PR Insider: Don’t Be Stifled by PR Tenets
February 20th, 2014 by Arthur SolomonHere is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.
Going for PR Gold With Celebrity Spokespeople
February 19th, 2014 by Matthew SchwartzFigure skater Gracie Gold and hockey player T.J. Oshie have captured the hearts and minds of fans for their performances during the Winter Olympics. Will that translate into sweetheart endorsement deals selling various products and services? And what’s in it for communicators when they align their brands with celebrity spokespeople?
Chevron’s Pizza Party PR Fails to Make Amends
February 19th, 2014 byThe Appalachia division of Chevron distributed 100 gift certificates for free pizza to Pennsylvania residents after a natural gas well explosion.
4 Changes for PR Pros to Watch, When They Watch the (New) Tonight Show
February 18th, 2014 by Matthew SchwartzThe dawn of the Jimmy Fallon era on The Tonight Show pretty much went off without a hitch Monday night. Fallon showed deference to the storied NBC franchise, but, as with any changing of the guard, he’s already made some changes to the program with an eye on expanding the audience.
Olympian Bode Miller Avoids Weepy Interview Blame Game
February 18th, 2014 by Richard BrownellBode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response.