Archive: June 2013

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Want to Succeed on Pinterest? Pin In Color

June 3rd, 2013 by

What are your favorite colors? Your answer may depend on how much your content gets shared on Pinterest.

How To Succeed in CSR and Sustainability

June 3rd, 2013 by

The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry.

PR Pros Look to the Mommy Track To Jumpstart Brand Communication

June 3rd, 2013 by

This year there are 4.2 million moms who blog, up from 3.9 million in 2010, according to eMarketer.com.

What Would You Do Differently If You Were Launching Your Agency Today?

June 3rd, 2013 by

PR veterans point to some of the key lessons experience brings in the challenging and rewarding work of managing an agency.

Innovation Sounds Great (Until You Have to Pay For It); And Yet Another Sign That the Post-PC Era is Upon Us

June 3rd, 2013 by

Despite the growing importance of innovation, line extensions continue to take precedence over product development. Tablets go mainstream.

Authenticity, Agility and Pursuit of Brand Clarity

June 3rd, 2013 by

As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.