Last week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market). I’m kind of embarrassed to admit this,… Continued
Archive: March 2013
17 Things Certain to Happen in PR By Year’s End
March 13th, 2013 by Arthur SolomonWhen the subject is employee relations, history repeats. So it is with much certainty that some of the following will happen in 2013 in PR.
Pinterest Answers PR Pros’ Prayers With Offer of Analytics
March 12th, 2013 by Bill MiltenbergPinterest’s new Web Analytics gives website site owners insights into how people are interacting with pins that originate from their sites.
5 Tips on How to Repurpose a Public-Service Message
March 12th, 2013 by Matthew SchwartzNow that New York’s soda ban has been halted, communicators on both sides of the issue brace for round two.
#SMW13 New York: 6 Tips to Social Media Success
March 12th, 2013 by Melissa BarattaAt Social Media Week New York, experts from a variety of industries to discuss lessons learned from Hurricane Sandy and best practices for social media campaigns in 2013.
5 Implications Of The New Facebook News Feed
March 11th, 2013 by Tony SilberLast week, my colleague Bill Miltenberg took an insightful look at what Facebook’s redesigned news feed might mean for PR pros. Going forward, news feeds will feature larger image sizes. That’s great for a visual… Continued
2013 Nonprofit PR Awards: Branding/Rebranding
March 11th, 2013 by Bill MiltenbergWinner: Florida Realtors – Florida Realtors PAC, "I Give Because…" Campaign The purpose of rebranding RPAC (Realtors Political Action Committee) as Florida Realtors PAC was twofold: create a stronger identity that ties the committee more closely… Continued
2013 Nonprofit PR Awards: Press Release
March 11th, 2013 by Bill MiltenbergWinner: Strategic America – Shoes That Fit Funds to the central Iowa Shoes That Fit program were running close to $20,000 below normal. That prompted serious concerns by Mediacom, the annual campaign coordinator for the 10-year-old… Continued
2013 Nonprofit PR Awards: Green PR
March 11th, 2013 by Bill MiltenbergWinner: Weber Shandwick – American Airlines Reduces its Carbon Footprint American Airlines teamed up with PR agency Weber Shandwick to spark communications plans around various fuel-saving campaigns designed to reduce American’s carbon footprint. A major destination… Continued
2013 Nonprofit PR Awards: Public Service
March 11th, 2013 by Bill MiltenbergWinner: National Adoption Day Coalition and Paul Werth Associates – 2012 One Day PSA Featuring Adoptive Families National Adoption Day, which debuted in 2000, has helped nearly 40,000 children move from foster care to permanent… Continued