So why did Lance Armstrong really sit on Oprah’s couch? It is human nature to want to respond to negative accusations.
Archive: March 2013
Lanny Davis’ Crisis Management Rules: Tell it All, Tell it Early, Tell it Yourself
March 25th, 2013 by PRNEWSLanny Davis knows a thing or two about PR crises. He had a few in his time as a White House special counsel for President Bill Clinton from 1996 to 1998.
Video: The Biggest Trends and Challenges in Nonprofit PR
March 22nd, 2013 by Bill MiltenbergMarla Martin, communications manager at Florida Realtors, discusses the biggest trends and challenges of nonprofit PR with PR News group editor Matthew Schwartz.
Poll: How Much of Your PR Budget Are you Devoting To Video?
March 22nd, 2013 by Bill MiltenbergHow much of your PR budget are you devoting toward online video this year?
Media Relations on Twitter: a Risk Worth Taking
March 22nd, 2013 by Bill MiltenbergDouglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media.
10 Inspiring Quotes for PR Professionals
March 22nd, 2013 by Matthew SchwartzIn a new feature for Water Cooler, we present a series of quotes that, we hope, will inspire PR executives and communicators to do their job better.
Video: Dallas Lawrence on Crisis Management
March 22nd, 2013 by Bill MiltenbergDallas Lawrence, chief global digital strategist for Burson-Marsteller, describes how brands can determine whether or not they’re actually enduring a crisis and what their first steps should be.
4 Ways PR Pros Can Program for YouTube (Now One Billion Strong)
March 22nd, 2013 by Scott Van CampWith YouTube now serving 1 billion unique visitors per month, we cook up some key video trends to watch.
Christine de la Huerta of RBB Public Relations Discusses Visual Storytelling
March 21st, 2013 by Bill MiltenbergChristine de la Huerta, VP at RBB Public Relations, shared some stats regarding visual storytelling.
Choosing the Right Tools to Build Your Social-Media Presence
March 21st, 2013 by Matthew SchwartzKetchum’s Alex Cecala provides a few pointers on how to pick the best social-media tools for your brand.