Archive: September 2012

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate.

With the Boys Scouts of American facing a negative PR storm in the coming weeks, how can communicators effectively prepare for a crisis they know is on the way?

With the Boys Scouts of American facing a negative PR storm in the coming weeks, how can communicators effectively prepare for a crisis they know is on the way?

WebiMax founder and chief executive Kenneth Wisnefski discusses how the NFL should manage its replacement referee situation in order to preserve its reputation and image.

WebiMax founder and chief executive Kenneth Wisnefski discusses how the NFL should manage its replacement referee situation in order to preserve its reputation and image.

The essence of journalism is stained every time a reporter either willingly or unwillingly provides a source with his or her quote for an article before publication.  This deal is sometimes made conditionally before the interview takes place, or as an…

â–¶ Advertisers Trim Budgets—More Room for PR? Half of the biggest advertisers in the U.S. trimmed their budgets during the last quarter, including behemoths like Procter & Gamble, AT&T and Verizon. According to Kantar Media,… Continued

1. The Washington Nationals’ shutting down of pitcher Stephen Strasburg could have PR repercussions during the MLB postseason. (p. 1) 2. Millennials feel their lives are more fulfilled when they’re connected via social media. (p. 1)… Continued

The art of naming comes in the creative team’s ability to generate words and ideas that capture the key attributes of the organization or product.