Archive: September 2012

Facebook metrics can answer many social media questions, like which posts generate the most engagement.In a Q&A, Social Media Measurement Conference speaker Maria Baugh shares out to make your brand successful.

After a year of protests, marches and questions about its objectives, OWS has a new campaign focused on debt. Will it give the movement purpose?

After a year of protests, marches and questions about its objectives, OWS has a new campaign focused on debt. Will it give the movement purpose?

New York Times investigative reporter and author Charles Duhigg says understanding cues and rewards are critical to breaking bad habits.

New York Times investigative reporter and author Charles Duhigg says understanding cues and rewards are critical to breaking bad habits.

Co-Winners: Co-Winner: H&R Block – The ’Stache Act, a case study of the greatest  mustache campaign in history  The public relations business is full of creative, talented people, so we come to expect great campaigns. Every once… Continued

Winner: Resolute Consulting – Brookfield Zoo: Operation Rhino  Rather than send the Brookfield Zoo’s Board of Directors an annual report and presentation on the zoo’s initiatives for the year, the zoo tapped Resolute Consulting for a creative… Continued

  Winner: PRIME Research – Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment The Centers for Medicaid and Medicare (CMS) were having a hard time quantifying the ROI on their communications… Continued

 Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued

Winner: American Chemical Society – Bytesize Science Originally launched in 2010, the Bytesize Science video series—designed to help the public discover chemistry in an educational and entertaining way—was relaunched in 2011 in an effort to gain more… Continued