Archive: September 2012

A generation actively engaged in consuming and influencing, Millennials prefer to align their buying power with causes.

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.

Organizations whose teams build up their resilience can embed into their culture certain survival strategies, which help them ride out rougher business conditions.

Organizations whose teams build up their resilience can embed into their culture certain survival strategies, which help them ride out rougher business conditions.

Followers matter, but the National Wildlife Fund’s Brigida, a speaker at PR News’ Social Media Measurement Conference on Oct 2, says that serving your audience is just as important.

Followers matter, but the National Wildlife Fund’s Brigida, a speaker at PR News’ Social Media Measurement Conference on Oct 2, says that serving your audience is just as important.

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

Facebook metrics can answer many social media questions, like which posts generate the most engagement.In a Q&A, Social Media Measurement Conference speaker Maria Baugh shares out to make your brand successful.