Archive: September 2012

8 Tips for Cooking up a Hot Company Boilerplate 

September 25th, 2012 by

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

An Offensive Tweet Sparks Backlash Against Johns Hopkins

September 25th, 2012 by

An insensitive tweet following a Sept. 23 football game has drawn the ire of thousands and left the user’s employer scrambling to manage an unforeseen crisis.

An Offensive Tweet Sparks Backlash Against Johns Hopkins

September 25th, 2012 by

An insensitive tweet following a Sept. 23 football game has drawn the ire of thousands and left the user’s employer scrambling to manage an unforeseen crisis.

The Three Commandments of Quality Writing

September 25th, 2012 by

The quantity of writing PR pros are called upon to produce often results in diminished quality. Keep these tips in mind and you’ll get your writing back on track.

The Three Commandments of Quality Writing

September 25th, 2012 by

The quantity of writing PR pros are called upon to produce often results in diminished quality. Keep these tips in mind and you’ll get your writing back on track.

Millennials Prefer to Work On—Not Occupy—Wall Street

September 25th, 2012 by

On the one-year anniversary of the Occupy Wall Street movement, a study has found that most millennials would rather be banking than bunkering down and occupying.

Millennials Prefer to Work On—Not Occupy—Wall Street

September 25th, 2012 by

On the one-year anniversary of the Occupy Wall Street movement, a study has found that most millennials would rather be banking than bunkering down and occupying.

Do it First: The First 5 Minutes of Your Work Day

September 24th, 2012 by

At my middle school son’s open house last week where we met the teachers and heard about their teaching philosophies, I noticed a trend that just might be applicable to us adults. When the students walk into the classroom every day, they immediat…

The Numbers Are In: Content Marketing Budgets and Tactics Range Widely

September 24th, 2012 by

Respondents to a recent PR Neews/PR Newswire survey were split on how much of their budgets they allocated to content marketing.

Biden’s Body Language is Right Out of the PR Handbook

September 24th, 2012 by

Vice-President Joe Biden gets close to constituents on the campaign trail—really close. But he’s just practicing some sound communications principles.