Archive: September 2012

Vice-President Joe Biden gets close to constituents on the campaign trail—really close. But he’s just practicing some sound communications principles.

About half of adults worldwide feel overloaded by sharing online.

About half of adults worldwide feel overloaded by sharing online.

With the threat of another teacher’s strike, unions are launching a PR blitz to stay ahead of the potential crisis and generate positive PR.

With the threat of another teacher’s strike, unions are launching a PR blitz to stay ahead of the potential crisis and generate positive PR.

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company.

Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company.

While leaders know that telling stories is a much better communications tool than a policy memo or PowerPoint, they still come up with the darndest excuses for not telling them.

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.

Too often, communicators take the easy way out when it comes to sponsorship evaluation. Here’s how to measure its real worth.