Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.
Archive: July 2012
Executives Find Measurement, ROI Tough Social Media Nuts to Crack
July 30th, 2012 by Scott Van CampClose to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.
Wow Factor Amped Up for 2012 Platinum PR Awards
July 30th, 2012 by Bill MiltenbergThe finalists for the 2012 WOW! Award—an annual highlight of PR News’ 2012 Platinum PR Awards—prove that unusual and daring ideas are not the exclusive province of Olympics Opening Ceremony impresarios.
Wow Factor Amped Up for 2012 Platinum PR Awards
July 30th, 2012 by Bill MiltenbergThe finalists for the 2012 WOW! Award—an annual highlight of PR News’ 2012 Platinum PR Awards—prove that unusual and daring ideas are not the exclusive province of Olympics Opening Ceremony impresarios.
Measuring Visibility, Engagement & Influence: Generate Metrics That Matter
July 30th, 2012 by Shalimar BlakelyThe ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.
Measuring Visibility, Engagement & Influence: Generate Metrics That Matter
July 30th, 2012 by Shalimar BlakelyThe ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.
Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’
July 30th, 2012 by Scott Van CampWhile big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.
Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’
July 30th, 2012 by Scott Van CampWhile big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.
Quick Study: Universities ‘Admit’ Social Outreach Has Advantages; Corporate Reputation and Single vs. Multiple Brands
July 30th, 2012 by PRNEWSâ–¶ Social Media Proves Efficient Among Academics: In a study of MBA programs at schools across the U.S., two out of three social media managers and admissions officers say that social media outreach was more… Continued
Quick Study: Universities ‘Admit’ Social Outreach Has Advantages; Corporate Reputation and Single vs. Multiple Brands
July 30th, 2012 by PRNEWSâ–¶ Social Media Proves Efficient Among Academics: In a study of MBA programs at schools across the U.S., two out of three social media managers and admissions officers say that social media outreach was more… Continued