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Archive: March 2012
24 PR Certainties for This Year—and Next Year
March 18th, 2012 by Arthur SolomonYou can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them.
PRSA Defends PR Against Congressional Investigation
March 16th, 2012 by Sahil PatelAfter the U.S. Senate Subcommittee on Contracting Oversight launched an investigation into the Obama Administration’s employment of PR agencies, PRSA shot back.
Obama’s Extended Campaign Messaging Hits YouTube
March 16th, 2012 by Bill MiltenbergThe Obama campaign’s new documentary on its YouTube channel includes a donation option, but will viewers watch all 17 minutes?
Decisive Move to Cancel ‘Luck’ a Long-Term Win for HBO
March 15th, 2012 by Steve GoldsteinWe all knew that HBO was a smart cable programmer—it turns out that it’s smart when it comes to making calls that affect its reputation as well.
PR News Announces Winners of 2012 Nonprofit PR Awards
March 15th, 2012 by Scott Van CampExcellence in nonprofit communications was celebrated at a luncheon event at Washington, D.C.’s National Press Club on March 15.
5 Tips for Communicating and Sharing Values for Strategic PR
March 15th, 2012 by Dr. Robert J. PetrauschWant to gain a competitive advantage over other firms or brands? Clearly communicate your organization’s core values, says Dr. J. Petrausch.
Focus Your PR Measurement Strategy on What You Can Influence
March 15th, 2012 by Regina D'AlesioMeasurement objectives for media relations pros should not emphasize factors that are out of their control, says Evan Welsh, SAP’s director of global media relations.
March Madness Social Media Rankings: Kansas Outshines Duke
March 15th, 2012 by Bill MiltenbergSchwartz MSL’s 2012 social media power rankings show which schools have built strong followings for their teams on social media.
2012 Nonprofit PR Awards: Internal Publication
March 15th, 2012 by PRNEWSWinner: Robert R. McCormick Foundation — LINK: McCormick Foundation Employee Multimedia E-Magazine After welcoming a new CEO in 2009, the Foundation has been proactive in pursuing a stronger leadership role in order to affect positive change in… Continued