The latest annual global survey from Edelman finds that the financial services industry still has a long way to go in regaining consumer faith.
Archive: March 2012
A Cool Head in a Sea of Angry Customers
March 19th, 2012 by Steve GoldsteinWe’ve all had to deal with angry customers. Disappointed clients, infuriated readers, resentful consumers—whatever your line of work, there’s somebody who’s not happy with what they bought from you. If you’re a communicator wo…
PR Résumé Do’s and Don’ts: How to Keep Your Résumé From Going ‘On File’
March 19th, 2012 by Scott Van CampKeeping your PR employment options open? Here are key tips from PR employment experts on what to include—and what not to include—in your résumé.
Quick Study: Trust in Financial Services Rises, But Still Ranks Low; Biz Bloggers to CEOs: It’s All About R-E-S-P-E-C-T
March 19th, 2012 by PRNEWSâ–¶ Ethical Practices, Honest Communication Will Strengthen Trust: Nearly four years after the global economic meltdown began, the nation’s financial services industry remains among the least trusted by consumers, according to the latest annual global… Continued
Journalists in New Beats? Focus on Opportunities, Not the Headaches
March 19th, 2012 by Scott Van CampNew media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing.
Hunger Gains: Food Gets Most Pinterest Repins
March 19th, 2012 by PRNEWSFood-oriented pins are exceedingly popular on Pinterest.
Starbucks Enters New Business With a Juicy Typo
March 19th, 2012 by Steve GoldsteinStarbucks gets some raspberries on the day its first juice bar opens.
Seven Things You Will Learn in This Week’s Issue of PR News
March 19th, 2012 by PRNEWS1. Rumors that CNN would purchase social media news site Mashable cropped up in Austin at the 2012 South by Southwest interactive conference. 2. Real-Time Marketing, a hot topic among communicators, has proven to be… Continued
Tip Sheet: Follow the 5 A’s of Being a Trusted Advisor
March 19th, 2012 by Liz GuthridgeRelationship building and shining the spotlight on others are the keys to becoming a go-to advisor for your senior leaders.
Charting the Industry: Engage in Real Time for Better Outcomes
March 19th, 2012 by Scott Van CampThe addition of real-time marketing to communications outreach has been found to significantly increase desirable consumer behaviors.