Archive: January 2012

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

â–¶ Agency Optimism High: A Q4 2011 survey of member PR agencies by the Council of PR Firms finds that 70% reported that final 2011 revenues will be higher than those in 2010. Just 13%… Continued

â–¶ Agency Optimism High: A Q4 2011 survey of member PR agencies by the Council of PR Firms finds that 70% reported that final 2011 revenues will be higher than those in 2010. Just 13%… Continued

1. In 2009, 71% of Americans with mobile phones were texting; in 2011 that figure rose to 78%. 2. When consumers learn a product they’re about to buy is made by a company they dislike,… Continued

The painful interview with the New York Times that Penn State’s board of trustees submitted to was a step in the right direction for the university.

The 60 new apps released alongside Facebook’s Open Graph show that the social network is no longer about just "liking" something.

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.

For most organizations, social media efforts are handled by three or less people.