Six of the 10 U.S. companies with the best reputations as defined by media coverage are tech companies, according to PRIME Research data, exclusive to PR News.
Archive: January 2012
IBM No. 1 in the Top 10 2011 Corporate Reputation List Based on Media Coverage
January 23rd, 2012 by PRNEWSPR Agencies Report 2011 Revenues to Top 2010 Figures
January 23rd, 2012 by PRNEWSAgencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey.
Carnival CEO Maintains Low Profile While the News Gets Worse
January 23rd, 2012 by Scott Van CampAs bodies continue to be discovered at the Costa Concordia site, some are questioning Carnival Corp. CEO Micky Arison’s visibility—or lack thereof—in the aftermath of the cruise ship tragedy.
Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records
January 23rd, 2012 by Bill MiltenbergPR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.
As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?
January 23rd, 2012 by Scott Van CampAdvances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.
As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?
January 23rd, 2012 by Scott Van CampAdvances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.
Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself
January 23rd, 2012 by Gary WellsDix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.
Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself
January 23rd, 2012 by Gary WellsDix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.
PR Lessons to Be Learned From the Costa Concordia Tragedy
January 23rd, 2012 by Scott Van CampIn this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.
PR Lessons to Be Learned From the Costa Concordia Tragedy
January 23rd, 2012 by Scott Van CampIn this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.