Archive: January 2012

Six of the 10 U.S. companies with the best reputations as defined by media coverage are tech companies, according to PRIME Research data, exclusive to PR News.

Agencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey.

As bodies continue to be discovered at the Costa Concordia site, some are questioning Carnival Corp. CEO Micky Arison’s visibility—or lack thereof—in the aftermath of the cruise ship tragedy.

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.