Not every tweet or comment requires a response during a crisis—here’s a formula to help guide your social response strategy.
Archive: January 2012
Google+ Hangouts Gets Presidential Seal of Approval
January 31st, 2012 by Scott Van CampPresident Obama’s appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map.
CEO Cred Suffers Biggest Barometer Dip in 9 Years
January 31st, 2012 by PRNEWSEdelman’s 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies.
Apple Tells Employees ‘We Care’ About Supply Chain Workers
January 31st, 2012 by Sahil PatelApple took an employees-only route with its reaction to the New York Times article about its supply chain.
7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook
January 30th, 2012 by Dave KerpenLikeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.
7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook
January 30th, 2012 by Dave KerpenLikeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.
Ship Crisis Affects Cruise Industry Rep
January 30th, 2012 by PRNEWSIn data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.
Ship Crisis Affects Cruise Industry Rep
January 30th, 2012 by PRNEWSIn data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.
PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy
January 30th, 2012 by PRNEWSIn the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.
PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy
January 30th, 2012 by PRNEWSIn the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.