Marketers have an optimistic outlook on the new year, with half of businesses planning to increase their budgets.
Archive: December 2010
Companies Not Yet ‘Like’-ing Social Media Customer Feedback
December 30th, 2010 by PRNEWSWhile consumers are increasingly engaging with brands through social media, the vast majority of companies do not use social media to gather customer feedback.
Social Media Archiving Tools Offer Variety of Features
December 30th, 2010 by PRNEWSAs organizations and their employees ramp up social media outreach, PR communicators will have to come up with ways to better archive what could be thousands or even millions of posts in a year.
Five Planning Tips for Globetrotting Campaigns
December 30th, 2010 by PRNEWSHere’s a checklist for managing a global campaign, from itinerary to visas to immunization.
Public Relations 2.0 is Content-Based
December 28th, 2010 by Steve JursaIn today’s PR world, every customer must be treated the same way PR people used to treat journalists.
PR News Readers Weigh In on Best/Worst PR Moves of 2010
December 28th, 2010 by Scott Van CampA Chilean disaster, an oil spill, a golfer’s slide, midterm elections, a quarterback’s redemption, an outspoken Alaskan and other notable events and personalities dominated the PR landscape in 2010. But what were our readers’ top picks for the very best and worst PR moves? Read on to find out.
Social Media Archiving Tools for Careful Organizations
December 27th, 2010 by PRNEWSPerhaps it’s a nightmare you haven’t considered: That chain of social media communication that seemed so disposable at the time needs to be recovered, and you fear it may be gone forever.
Don’t Wait for the Rebound to Invest in Staff Loyalty
December 20th, 2010 by Ken MakovskyThe disillusionment that results from a recession can destroy the dynamic motivational force of employee pride and hamper a firm’s ability to grow when good times reemerge. Ken Makovsky offers tips on how to prevent that kind of—to use a ’70s term—malaise.
Companies Not Yet ‘Like’-ing Social Media Customer Feedback; Communicators Boost Budgets, Eye E-Mail
December 20th, 2010 by PRNEWSâ–¶ Companies Not Feedback Fans: While consumers are increasingly engaging with brands through social media, the vast majority of companies—94%—do not use social media to gather customer feedback, according to a study from MarketTools. How… Continued
How to Reinvent, Recharge Press Releases With SEO Tactics
December 20th, 2010 by Vanessa BugaschSocial/digital media has changed the press release—for the better. Here are 10 tips to help you make your press release come alive online with search optimization techniques.