After a wave of negative press followed Royal Caribbean’s decision return to its long-visited Haitian port just days after the massive earthquake struck the island in January, the cruise company was able to turn the course of the coverage with consistent messaging.
Archive: October 2010
Quick Study: Social Media’s Big Impact; Texting Shows Biz Promise; Kids’ ‘Entertaining’ Talk; User Video Reviews Shine
October 18th, 2010 by PRNEWSâ–¶ Social Media Sea Change: A study by Access Communications on social media usage in corporate communications found that nearly all senior-level corporate communicators surveyed (87%) expect social media to change significantly or dramatically how… Continued
Charting the Industry: Do Product Stories Rule in Recession?
October 18th, 2010 by PRNEWSData shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say.
Candidates Take Social Media Midterms: McMahon and Blumenthal Wrestle Online
October 18th, 2010 by The Peppercom Digital TeamWhile many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.
The Social CEO: How ‘Out There’ Should Your Leader Be?
October 18th, 2010 by PRNEWSWith digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?
Quick to the Core: Forming the Ultimate Crisis Team
October 14th, 2010 by PRNEWSWhen preparing for a crisis, putting together a small core team of people who can act with complete confidentiality and make quick decisions is critical.
Launching Live Through Event Sponsorships
October 14th, 2010 by PRNEWSBe selective about the events you sponsor and other tips to make the most of live event launches.
Web Users Tenacious in Search Tactics
October 14th, 2010 by PRNEWSA study by ROI Research finds that Web searchers are more likely to click on a search if an image appears multiple times on the results page.
Sustainability Mind-Set Vital to Corporate Success
October 14th, 2010 by PRNEWSAn Accenture sustainability survey of 766 CEOs finds that 93% viewed environmental matters as critical to their company’s success.
Social Media Usage ‘Plateaus’ at 80% of Netizens
October 14th, 2010 by PRNEWSA Forrester study finds that 80% of U.S. netizens now utilize social networking channels—equivalent to the penetration of DVD players. Communicators must find innovative solutions to stand out in the cluttered social media environment.