Winner: 1800flowers.com/MWW Group – Turning 1-800-Flowers.com’s “Spot a Mom” into a Social Media Movement MWW Group and 1-800-Flowers.com’s Spot a Mom integrated traditional and digital media campaign was based on a simple, caring Mother’s Day concept—people… Continued
Archive: October 2010
2010 Platinum PR Awards: Marketing Communications
October 5th, 2010 by PRNEWSWinner: Roll International – Wonderful Pistachios: From FDA Recall to Unprecedented Sales in Eight In March 2009, the FDA issued a precautionary pistachio nut recall, prompting a 60% sales plummet for Paramount Farms’ Wonderful Pistachios despite… Continued
2010 Platinum PR Awards: Anniversary Campaign
October 5th, 2010 by PRNEWSWinner: Sesame Workshop – Sesame Street’s 40th Anniversary Tasked with honoring Sesame Street’s 40th anniversary, Sesame Workshop crafted a robust campaign to cement the show’s iconic legacy and to market its new segments, format and CGI animation style. With… Continued
2010 Platinum PR Awards: Social Media Campaign
October 4th, 2010 by Jessica CleggMiller Meiers H&R Block Get It Right Social Community H&R’s strategic goals for a social media platform included becoming a live conduit for sharing ideas and advice and establishing itself as a friendly, reassuring source… Continued
2010 Platinum PR Awards: Event Marketing
October 4th, 2010 by PRNEWSWinner: First Degree, on behalf of WomenHeart Cheerios Circle of Helping Hearts Tour Leveraging its status as cholesterol-reducing breakfast champion, Cheerios partnered with First Degree and heart health-focused charity WomenHealth to provide cholesterol screenings to minority… Continued
Launching Live Through Event Sponsorships
October 4th, 2010 by PRNEWSDebuting a product at an event you’re sponsoring can result in increased exposure and awareness.
Americans Have Little to No Trust in Media Coverage
October 4th, 2010 by PRNEWSA Gallup poll finds that 57% of Americans have little to no trust in the mainstream media’s ability to report news fully, accurately and fairly.
Quick to the Core: Forming the Ultimate Crisis Team
October 4th, 2010 by PRNEWSWhen it comes to putting together an effective crisis team, small and nimble wins the race.
Majority of Companies Over-Carbon-ated
October 4th, 2010 by PRNEWSAccording to the 2010 Carbon Disclosure Project, most companies have failed to show significant carbon emissions reduction.
Coverage of Tech Companies Generally Positive
October 4th, 2010 by PRNEWSTechnology icons Apple and Google dominate industry media coverage, and Apple, in particular, has reporters gushing.