2010 Platinum PR Awards: Social Media Campaign

Miller Meiers H&R Block Get It Right Social Community
H&R’s strategic goals for a social media platform included becoming a live conduit for sharing
ideas and advice and establishing itself as a friendly, reassuring source of answers. To make things
truly personal, Miller Meiers and H&R Block launched GetItRight.HRBlock.com, which allowed
customers to ask questions and receive specific and direct responses from a tax professional within
three days. Every facet of the site was optimized to increase engagement and be simple to follow,
and served to simplify an
often intimidating customer
experience. The site drew over
1.5 million unique visitors,
and the total number of
questions asked numbered

Honorable Mentions:
BSM Media - Zhu Zhu Pets/BSM Media Launch Campaign
Chamberlain Healthcare Public Relations - Making Sense of Diabetes
GolinHarris - Butterfinger FUNterns : Ultimate Summer Gig!
O’Malley Hansen Communications - Sharing the Mama Sagas
Volkswagen of America/MWW Group - VW GTI Becomes the World’s First
Car Lauched Exclusively on a Mobile Device
Weight Watchers/MS&L Worldwide - Lose-A-Palooza Social Media Action
Day for Weight Watchers

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