Although the Iams Home 4 the Holidays (IH4TH) global pet adoption initiative had helped more than 3 million families adopt pets, it was the biggest pet adoption program no one knew about.
Archive: February 2010
Breaking Through the National Media Clutter
February 22nd, 2010 by PRNEWSCourtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage.
Case Study: Animal Passion and a ‘Desperate’ Strategy Drives Pet Adoption Campaign
February 22nd, 2010 by PRNEWSTo increase awareness about pets in shelters, the Helen Woodward Animal Center (HWAC) teamed up with Procter & Gamble Pet Care’s flagship Iams brand over 10 years ago to launch Iams Home 4 the Holidays (IH4TH), a global pet adoption initiative.
Customer Service Shortcomings; Marketers’ Metrics Woes; Social Media as Sources; Biz Leaders Get Linked
February 22nd, 2010 by PRNEWSâ–¶ Big Losses for Customer Service: As PR becomes tied to customer service even more with social media, a study of consumers evaluating the cost of poor customer service by Genesys, Greenfield Online and Datamonitor/Ovum… Continued
Beyond Showing Up: Create a Social Media Roadmap in 8 Steps
February 22nd, 2010 by PRNEWSRemember, social media isn’t a conversation; it’s where the conversation takes place. Just having a Facebook page or Twitter account or YouTube channel or blog doesn’t mean you or your clients are engaged in the social Web.
How to Distinguish a Problem From a Crisis
February 22nd, 2010 by PRNEWSWhen distinguishing a problem from a crisis, how will your customers, employees and investors react to the news?
The Severity Scale: Distinguishing a True Crisis From a Simmering Problem
February 22nd, 2010 by PRNEWSEvery organization hits speed bumps that cause concern among customers, employees or stockholders. But not every hiccup will have a lasting impact on share price, reputation or on the organization’s ability to do business.
Web Analytics: Tying Earned Media Metrics to Business Outcomes
February 22nd, 2010 by PRNEWSLately there has been much talk of the need for PR executives to focus on business “outcomes” rather than on business “outputs.” The ability to demonstrate how PR drives ROI or sales is indeed measurement’s holy grail.
Opportunity from Conflict: Smart Engagement in the Energy Policy Debate
February 16th, 2010 by PRNEWSFor companies with a real contribution to make to the energy debate, helping the right audiences see the clien through the greenwash is absolutely the price of admission.
Prevent Lawyerly Leaks and Stay On Message
February 15th, 2010 by Jim LukaszewskiIn legal scenarios and trials, lawyers are frequently the greatest source of leaks and surprise releases of information. Every time you see, hear or view one of those in-depth analyses of a legal situation, it’s likely one of the participating attorneys is involved.