This is the story of a murder and the unfortunate public relations consequences of such. In your entire professional life as a PR person, you will probably never find yourself representing a murderer wanting to clear their name.
Archive: December 2009
Quick Study: Geo-Targeted Banners Hit the Mark; Global Ad Spend to Rise
December 14th, 2009 by PRNEWSAccording to a new report from BIA/Kelsey, the geo-targeted display (aka banner) ad market in the U.S. is expected to grow from $897 million in 2008 to $1.9 billion in 2013, representing a compound annual growth rate of 16%. The forecast also anticipates that the geo-targeted display market will grow from 10.2% of all display ads sold in 2008 to 15% by 2013.
Pitch Your Ideas the Steve Jobs Way
December 14th, 2009 by PRNEWSApple CEO Steve Jobs is the world’s greatest corporate storyteller. His techniques, sharpened over the years, can be used by PR professionals to pitch their clients or win new business. Here are seven rules Jobs… Continued
Driving Sales Through Traditional Techniques
December 14th, 2009 by PRNEWSTraditional tactics mesh well with sales results, particularly in the case of Verizon and its TV offering, FiOS. Eric Rabe, the company’s senior VP of media relations, says his role in creating awareness of FiOS launches is really all about sales.
Tying PR With Sales: New Techniques Create Better Results
December 14th, 2009 by PRNEWSPR practitioners have long sought to prove their worth to the C-suite by generating return on investment. To this day, the primary way for PR pros to demonstrate ROI is through sales.
Tight PR-Customer Service Connection Ripe With Opportunity
December 14th, 2009 by PRNEWSWith the holidays upon us and companies intensely interacting with customers, responsive, positive customer service becomes tantamount to driving revenues and keeping consumers coming back. In the past, the role of PR in achieving optimal… Continued
Being Good to the Environment is Good for Business
December 14th, 2009 by PRNEWSHow going green can reap positive benefits for your bottom line.
Social Network Connections a Boon to PR?
December 8th, 2009 by PRNEWSThere’s been many a research paper on social behavior, but none may be as tantalizing to communications pros as a book released late this year by two academics. Researchers Nicholas Christakis and James Fowler give… Continued
Study: PR’s Role in Marketing Mix in 2010
December 8th, 2009 by PRNEWSA new study fielded by Vocus surveyed more 1,800 marketing and PR executives on the topic of PR planning for 2010. A key takeaway: Though social media has been a primary catalyst for change in the PR industry, respondents see PR’s role in the overall marketing mix becoming increasingly more important.
Closing the Gap in a Brand Crisis
December 8th, 2009 by PRNEWSIn a Harvard Business Review article “Let the Response Fit the Scandal,” authors Alice Tybout and Michelle Roehm try to patch that disconnect, writing about the gap between managers’ and customers’ perceptions of a crisis involving a brand.