Archive: November 2009

There may be no such thing as perfection but you can come close with your measurement campaigns if you do the following:

Tips and tricks on how to integrate this micro-blogging tool into your company’s communications’ initiatives.

How two different brands are using Twitter for their media relations efforts.

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice.… Continued

For any other era or generation, a timeframe of three years would be a mere blip in the overall timeline of anything—a career, a trend, a lifetime, etc. But for me, that three-year timeframe marks… Continued

While its true that successful PR is often discussed in the context of campaigns, the ultimate drivers of any initiative are the individuals behind it whose creativity and ingenuity bring communications efforts from mere ideas to actual fruition.

“Reports of my death have been greatly exaggerated.” So goes the famous quote by Mark Twain, and it certainly applies today to one significant portion of the newspaper industry: local community papers. While news of… Continued

While there are a number of do’s and don’ts when it comes to using Twitter, there are two areas that require particular attention, says Nicole Duhoski, manager of client services at media relations software services… Continued

Much has been touted about Twitter and how it is revolutionizing the way organizations communicate with targeted stakeholder groups. Big consumer brands like Dell, Starbucks, Ford, Best Buy, Starbucks, JetBlue and many more are effectively… Continued

Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines: