In a recent episode of CBS’s “NCIS,” the erudite medical examiner Dr. Donald “Ducky” Mallard explains to his assistant: “The ethical man knows he’s not supposed to cheat on his wife. The moral man actually… Continued
Archive: November 2009
10 Tips to Remember When Real Crisis Strikes
November 23rd, 2009 by PRNEWSMichael Odle shares the following tactics he’s used during wildfires in California, the worst firefighter aviation accident in U.S. history and the recent emergency flood operations in North Dakota.
Quick Study: Social Media Habits; Closing the Brand Crisis Gap
November 23rd, 2009 by PRNEWSâ–¶ Social Media Habits: Euro RSCG’s study of more than 1,200 social media users offers insights on how communications pros are using a myriad of options available in social and online media today. According to… Continued
Release Tactics, Changing Perceptions of Press Releases
November 23rd, 2009 by PRNEWSFielded to nearly 600 PR professionials, this PR News/PRWeb survey aimed to learn the tactics, perceptions and trends around traditional (sent through the wire) and online press releases. The survey findings show that press releases are in a transformational stage.
Tips for Achieving Full Social Media Integration
November 23rd, 2009 by PRNEWSHave you read this article and feel you are doing most of the right things? Perhaps then you’re struggling with connecting social media to other disciplines within your company or organization. Jeff Beringer, SVP, Digital… Continued
Feeling Socially Inept? It’s Time for a Social Media Gut Check
November 23rd, 2009 by PRNEWSCan’t get anyone talking about your product on Twitter? Not seeing even a blip in Web site traffic? When your social media plan is turning decidedly anti-social, it’s time to take a deep breath and start thinking differently about social media.
Release Me: The New Rules of News Releases
November 23rd, 2009 by PRNEWSDavid Meerman Scott, in his 2007 book The New Rules of Marketing and PR (Wiley), was one of the first to tag the press release as a news release. It was his belief that the… Continued
Study: Big Shift in PR Pros’ Perceptions and Use of Releases
November 23rd, 2009 by PRNEWSWhile the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals’ perceptions of press releases, and their motivations to using them as part of their communications platform.
Why Should Luxury Companies Care about Sustainability and Social Responsibility?
November 23rd, 2009 by PRNEWSRunning a business through today’s economic downtown is like lightening striking a forest and taking it through a natural burn. The process is extreme, painful to most but ultimately it regenerates the life cycle, weeds… Continued