Archive: October 2009

A new survey reveals how PR professionals are "measuring up" (no pun intended) when it comes to leveraging metrics to track ROI.

By now, everyone has heard about David Letterman’s late-night dalliances with female staffers on his show. His fellow funny men, from Jimmy Kimmel to Conan O’Brien, have all piped in with their comedic two cents. Helene Solomon, CEO of Solomon McCown & Company, gives a communicator’s perspective about why Letterman will survive this image crisis.

Traditional News Outlets Not Dead Yet: According to the 2009 State of the First Amendment survey, conducted by the First Amendment Center, Americans still turn to traditional news sources for major news stories, despite the… Continued

These are challenging times for communicators and their businesses. The economic crisis is putting pressure on budgets, yet CEOs are demanding more from their communications teams. They’ve got the jitters—and rightly so—about the impact of social media on their organization’s reputation, and they’re asking their PR teams to get a handle on every possible media channel. They want to know when the next reputational crisis may hit the social media sphere.

The following techniques will help you or your client deliver your messages during an interview while deflecting sensitive questions.

How Aflac elevated its cause branding campaign to a higher level

Question: What is the one thing a customer wants to hear before purchasing a product or service? Answer: An honest opinion, which is why 40% of surveyed customers report being strongly inclined to purchase a… Continued

â–¶ Even Corporate Directors Think CEO Pay Packages Are Too Steep: A survey of 140 corporate directors, conducted by the USC Marshall School of Business, revealed that most corporate board members believe parts of CEO… Continued

Cas Purdy, PR consultant and owner of PURDYPR, shared an insightful social media tip with the online public relations community recently: “Don’t Twitter when you’re bitter.” “Sure, if customers, partners or media outlets have posted… Continued

PR measurement is an issue for both the big and the small. Many organizations can benefit from public relations and not all of them are huge corporations with massive budgets. Those with more modest budgets can gain a lot from the value and cost-efficiency of PR, but measurement is one area where small to midsize clients are not getting as much as they could out of their PR efforts.