UPS Regifter Application: UPS executives created a Web application on Facebook and www.upsregifter.com in which users could “regift” virtual presents to friends and family.www.upsregifter.com The initiative was originally conceived as a fun holiday promotion, says… Continued
Archive: August 2009
What Can Brown Do For You Online? A Rundown of UPS’ Social Media Iinitiatives
August 3rd, 2009 by PRNEWSAdvancing Reputations When Every Organization Is a Media Company
August 3rd, 2009 by PRNEWS“Every company is a media company, to some degree.” It’s a statement that was first attributed to CBS president Andrew Hayward, and its implications on organizations of all sizes have since grown to staggering proportions.… Continued
How to Offer Proactive Customer Care When Complaints Travel at High Velocities
August 3rd, 2009 by Joel FreyOn July 4, 2009, the New York Times ran a piece about public relations going through yet another dramatic shift. The upshot of the piece was that modern-day PR is no longer about building relationships… Continued
Basic Components of a Qualitative Measurement Program
August 3rd, 2009 by PRNEWSFollowing are key best practices to setting up an effective media measurement program:
Turn Small Brands Into Blockbuster Hits
August 3rd, 2009 by PRNEWSPR advisers are positioned to do well throughout this difficult economy during which marketing dollars need to work harder than ever. In a nutshell, this is because our profession has the expertise to build brands… Continued