â–¶ Policing Social Media: Social media policies have had their fair share of the limelight lately, what with organizations like ESPN and the U.S. Marine Corps restricting or altogether banning the use of online platforms… Continued
Archive: August 2009
Best-in-Class: Environmental Credos Worthy of Emulation
August 17th, 2009 by PRNEWSWill + Perkins: This architecture firm refers to its environmental credo as its “vision,” which is echoed by company’s outspoken commitment to designing “ideas + buildings that honor the broader goals of society.” By intertwining… Continued
Put Your Greenest Foot Forward: How to Create Compelling Environmental Credos
August 17th, 2009 by PRNEWSEven for the most seasoned writer, corporate credos pose a special set of challenges. On one hand, the author must reshape abstract principles into a sharp and compelling value statement. On the other, his or… Continued
Creating a Symbiotic Relationship Between SEO and SEM
August 17th, 2009 by PRNEWSTo confuse SEO with SEM would be easy—with only a slight difference in their respective acronyms, some people mistakenly use them interchangeably. (Throw in SMM and SMO—social media marketing and social media optimization—and all bets… Continued
Writing for the Web: Integrating SEO & SEM for Online Success
August 17th, 2009 by PRNEWSCommunications executives already know that online content optimization involves way more than choosing keywords and embedding hyperlinks. It is a nuanced process that ties together strategies from PR and marketing, and—when done effectively—it embodies true… Continued
How to Counter the Ambush Reporter
August 17th, 2009 by PRNEWSFollowing are best practices to circumvent an intrusive reporter while maintaining your composure and reputation.
Put Your Greenest Foot Forward: How to Create Compelling Environmental Credos
August 17th, 2009 by PRNEWSEven for the most seasoned writer, corporate credos pose a special set of challenges. On one hand, the author must reshape abstract principles into a sharp and compelling value statement. On the other, his or… Continued
Best In-Class: Environmental Credos Worthy of Emulation
August 17th, 2009 by PRNEWSCheck out these three brands that practice what they preach when it comes to sustainability.
PR Advisers: Must-Have Components of an Effective Social Media Policy: Executive Sponsorship, Authenticity, Wiggle Room
August 13th, 2009 by PRNEWSIn this first installment of “PR Advisers,” a biweekly feature in which PR News poses a question about a hot-button communications issue to a handful of experts, we ask the following: What is one must-have… Continued
Make Twitter an Effective Business Tool in Four Steps
August 12th, 2009 by Stephen DebruynIt is not uncommon for users contemplating Twitter to come to the conclusion that getting involved with yet another social media platform would be a frivolous waste of time. However, more and more professionals are… Continued