Tips on how to look your best wardrobe-wise when doing an on-air interview.
Archive: August 2009
Best Practices for Launching an Environmental Stewardship Campaign
August 24th, 2009 by PRNEWSFollowing are several tips that will help you craft an effective program.
Listening to Customer Complaints…
August 20th, 2009 by PRNEWSFor many big brands, the value of social media is about creating a more personal and tighter connection with their customers. However, getting closer to your customers exposes all the flaws in your relationship. For many brands with perpetual service problems, or the public perception of service problems, social media quickly becomes all about customer service, as seen by Comcast or H&R Block.
Tips for Improving Media Relations to Meet PR Goals
August 20th, 2009 by PRNEWSFollowing are a four tips to maximize your media relations efforts while meeting your PR objectives:
Set Objectives for Your Measurement Success
August 18th, 2009 by PRNEWSPR professionals are always looking for ways to measure their PR efforts. So below we give you a tip that can help you put your measurment needs in perspective.
Best Practices to Leverage Keyword Insights
August 18th, 2009 by PRNEWSWhen identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices:
Offer Proactive Customer Care For Complaints at High Velocities
August 18th, 2009 by Joel FreyOn July 4, 2009, the New York Times ran a piece about public relations going through yet another dramatic shift. The upshot of the piece was that modern-day PR is no longer about building relationships… Continued
Advertisers Hit Homerun at All-Star Game
August 17th, 2009 by Alana Schmitt BurnsImagine if a baseball game was all it took to restore Americans’ hope in rebuilding our country. If a ceremonial first pitch from the President of the United States was a bailout plan for baseball… Continued
Agency Management: An Exclusive PR News Survey Social Media, Client Retention Top-of-Mind for Agency Execs
August 17th, 2009 by PRNEWS1. What area(s) of client relations are top-of-mind for you? Securing new clients 32.0% Retaining clients 18.0% Providing strategic counsel 14.0% Demonstrating ROI 10.0% Billing/agency fees 8.0% Relationship-building with clients 8.0% Upselling clients 6.0% Expanding… Continued
5 Lessons for Effectively Critiquing a News Media Content Analysis Program
August 17th, 2009 by SEAN WILLIAMSA great deal of PR measurement focuses on describing media coverage, as though the most important metrics ever to exist were tone of coverage, prominence and reach. There are a lot of options for media… Continued